{"id":844,"date":"2025-07-21T16:02:13","date_gmt":"2025-07-21T16:02:13","guid":{"rendered":"https:\/\/draplenvuxio.com\/?p=844"},"modified":"2025-07-23T09:32:48","modified_gmt":"2025-07-23T09:32:48","slug":"the-average-nintendo-fan-is-around-30-years-old-according-to-new-data","status":"publish","type":"post","link":"https:\/\/draplenvuxio.com\/index.php\/2025\/07\/21\/the-average-nintendo-fan-is-around-30-years-old-according-to-new-data\/","title":{"rendered":"The average Nintendo fan is around 30 years old according to new data"},"content":{"rendered":"
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Younger audiences appear to be more attracted to free-to-play live service games (Nintendo)<\/figcaption><\/figure>\n

A new survey breaks down the average age and gender<\/a> of fans of popular gaming franchises like Pok\u00e9mon and Final Fantasy<\/a>.<\/strong><\/p>\n

Compared to Sony<\/a> and Microsoft<\/a>, whose priorities lie in appealing primarily to adult gamers, Nintendo<\/a> has long benefited from catering to the whole family.<\/p>\n

The Nintendo Switch 2<\/a>\u2019s initial line-up perfectly demonstrates this, with Mario Kart World<\/a> and Donkey Kong Bananza<\/a> being simple, easy to understand experiences for kids yet offering enough depth to appeal to adults.<\/p>\n

And yet according to new research on average age and gender ratios for popular video games, it appears the average Nintendo fan is in their 30s, while online live service games are where theyounger audiences are.<\/p>\n

The research was conducted by GEM Partners and Nikkei Entertainment<\/a>, which surveyed 30,000 people across the ages of 15 to 69, and has been handily compiled and translated over on the ResetEra forums<\/a>.<\/p>\n

While it focuses solely on the Japanese market, there are still some interesting takeaways regarding the more globally recognised gaming franchises.<\/p>\n

Nintendo franchises appear to skew more towards older audiences. The average age of players of the Super Mario<\/a>, Kirby, and Pok\u00e9mon<\/a> games falls between 30 and 32, with The Legend Of Zelda<\/a> and Animal Crossing<\/a> sharing an average player age of 35.<\/p>\n

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Sign up to the GameCentral newsletter<\/strong><\/a> for a unique take on the week in gaming, alongside the latest reviews and more. Delivered to your inbox every Saturday morning.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

The one exception is the Splatoon series, where the average player is aged 27. Perhaps this is a result of Splatoon being much newer, with the first game<\/a> only coming out in 2015, whereas the other franchises are over 20 or 30 years old and thus more appealing to older, nostalgic fans who grew up playing the original games.<\/p>\n

Japanese outlet Kultur<\/a> reports that the average age of gamers is around 30 years old, so Nintendo does appear to have cracked the code of ensuring its most popular franchises are appealing to the most common demographic.<\/p>\n

Intriguingly, these Nintendo franchises have a near even split in terms of gender ratio. Pok\u00e9mon and Zelda have a male to female ratio of 60:40, while Splatoon\u2019s is 65:35. Super Mario\u2019s audience is mostly male at 70:30 but Kirby, and especially Animal Crossing, are more popular with female players, with ratios of 45:55 and 25:75, respectively.<\/p>\n

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